Discover the science behind habit formation. Learn how long does it take to form a habit and how Moore Momentum's app gamifies habits for lasting success.

How Long Does It Take to Form a Habit - A Few Days?

Sep 14, 2023

By Will Moore

Have you ever wondered why some people can stick with a new habit, putting in the reps they need to build up a super fit body, become an expert guitarist, score a 3-pointer 40% of the time, or speak multiple languages fluently?

Well, there’s no hard and fast rule about how long it takes to form a habit or how long does it take to change a habit. It’s all about the number of times that you repeat the action also known as habit loop. Even then, it varies dramatically from person to person. It also depends on the type of habit you’re trying to form and a lot of other factors. Either way, it all comes down to persistence.

So, why is it that some people are more persistent when it comes to building habits? How can they continue to learn and improve while the majority of us fall off track and never pick it up again?

Ask any teacher the best way for kids to learn and they’ll tell you that if the lesson is too challenging, the kids will get frustrated and switch off. If the lesson’s too easy, they’ll get bored, lose concentration and all hell will break loose. Well, the principle is exactly the same when it comes to habit formation and there’s a really good reason.

Your brain loves a challenge but…

…only if it’s “just hard enough”.

In his book, Atomic Habits, James Clear demonstrates this concept with a cute analogy he calls the “Goldilocks Rule”. I’m going to assume you’ve heard the fairytale of Goldilocks and the Three Bears here. In a nutshell, the Goldilocks Rule states that: 

“Humans experience peak motivation when working on tasks that are right on the edge of their current abilities. Not too hard. Not too easy. Just right”

Or as I like to think of it “just hard enough”.

A few years ago I played my first year of paddle tennis. It’s a brilliant game that was created for those having to endure frigid winters and are looking for something to do other than count the days to spring. It’s smaller courts than regular tennis, you play doubles, and you can play the ball off the back screens like racquetball.

Learn About Preventative Habits

As an improved newbie, I was put on the lowest skilled team the first year. But because I’d played tennis growing up, I quickly realized that my skill level was on par with only about 10% of our team who also had a tennis background. Each week at practice, we’d seek each other out to play together because we knew that we’d have much more fun matched against opponents of similar abilities. It just wasn’t fun otherwise.

Similarly, as I hung around the courts more and befriended much higher skilled players than myself, I’d find that it wasn’t fun to get my bell rung every time we’d play. 

The following year I was put on a “goldilocks team.” All 12 of us were similarly matched, but I’d say I was on the lower end of the talent pool. No matter who I played, I knew I always had to give it 100% and that sometimes I’d win, sometimes I’d lose, but ALWAYS had a blast and was improving every time I played. 

…it was ‘just hard enough’ to keep me motivated. 

And that’s exactly the same for forming new habits. If the challenge is too difficult, it will trigger anxiety, stress and frustration – you’ll be much more likely to give it up before you make any real progress. 

And if it’s not challenging enough or too repetitive, you’ll become bored and passive. That means you won’t be operating at a heightened state of focus, clarity, and presence – and you’ll probably give it up too!

But when the challenge is just right – just hard enough – you’re fully engaged to want to win.

But there’s more to it than picking a challenge that’s “just hard enough”, you also need to…

Get in the ‘Flow State’ to build habits faster

The flow state is that sweet spot between the challenge of the task at hand and your current level of skill. The trick to finding that sweet spot is in pushing yourself just enough out of your comfort zone, scientists have even found it to be around 4% beyond our current ability.

By pushing yourself just 4% harder each time, you’ll create that flow state that improves your learning and retention (and helps you get 4% better the next time).

The flow state isn’t only responsible for helping you achieve higher performance. There’s also a direct connection between being in a flow state and happiness. At the same time its important to understand how to set goals in life. It’s that feeling when you’re so engaged in a task and feeling truly content that time flies, and the world around you fades into the background.

To use the flow state to build momentum and take your life to the next level, the real trick is to seek out challenges that are in line with your overall life goals. Working on those challenges just enough that they push you to your limits so you continue to make progress and stay motivated.  

At Moore Momentum, I’ve come up with a simple equation you can apply. I call it…

The “Equation of Life”

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I like to see life as a game. And like all the best games, it’s not easy to win but it’s a hell of a lot of fun to try. To master the game of life, you have to create success habits in all Five Cores areas of life

  1. Mindset: Getting your mind working FOR instead of against you. Becoming an unstoppable growth owner who fails beautifully, sees obstacles as temporary roadblocks waiting for solutions, and gives fear the finger.

  2. Career & Finances: Doing what you love and are great at, executing your purpose, and exponentially growing your wealth along the way. 

  3. Relationships: Connecting with people and maintaining deep, fulfilled relationships and allies to help you achieve your goals. 

  4. Physical Health: Taking care of your physical body to ensure looking good, feeling good, and gaining the energy and stamina to propel you through life. 

  5. Emotional Health & Giving Back: Managing stress, expressing your passions regularly, and making sure the world is better, not worse, for having you in it.

That starts by challenging your belief system about who you are and what you’re capable of. Reprogram all that glitchy code by identifying the habits that hold you back – and replacing them with success habits.

Repeat those actions enough, and your success habits will work on autopilot building momentum the same way those failure habits kept you from achieving true happiness and fulfillment. 

This is The Equation of Life. And the aim of the game is to get it working FOR you instead of against you. Hitting the reset button on your broken belief system to center around your Five Cores, and shifting your actions so they start forming the success habits that will compound you into a winning player.

A key element in The Equation of Life is ‘Repeated Actions’ + ‘Time’. So getting in a flow state with success habits in each of your Five Cores is absolutely vital. 

But there’s a problem with that, because the “just hard enough” rule for challenging yourself and getting in the “flow state” aren’t always enough to build momentum. There’s one more piece of the puzzle that we need to look at because…

The greatest threat to success is not failure…

… but boredom!

Any habit that we want to build has to be attractive and satisfying to the brain – otherwise it’s an uphill struggle. But for any behavior to stay attractive, it needs to stay fresh and interesting. There’s a saying that “variety is the spice of life” and, while familiar things can also feel very comfortable – when it comes to building new habits, I have to agree with the saying! 

Without variety, habits become routine, and they become less interesting and less satisfying. We get bored – plain and simple. Think about it, even your favorite junk food, sex, video games, gambling, social media… 

If you do it every day, you lose interest, and you start looking elsewhere to scratch the itch. The thing is, Humans crave predictability; your brain is busy looking for patterns all the time so it can make sense of the world. When the brain recognizes a pattern, it gets logged and becomes a default. But when no patterns exist, the brain goes into overdrive, prioritizing ‘working this stuff out’ over other functions like self-control, moderation, and boredom.

In short, humans need novelty. 

Read About: Top 10 Habits of Successful People

If you’ve ever asked someone a question while they were playing a video game, chances are the only response you got was a mumbled: “Sure, ok, whatever”. Well, that’s exactly what’s going on here. When you’re engrossed in a game, you’ll agree to almost anything to shut out the distraction so you can keep playing. 

In psychology this is known as a ‘Variable Reward’; the more variety in the reward – the more dopamine floods our system – and the more motivated we are to take action. Variable rewards keep your brain busy, shutting down the defenses and creating the space to plant the seeds of a new habit. 

The sweet spot is a 50/50 ratio of success to failure. Just enough “winning” to be satisfied and just enough “wanting” to experience desire. Hence the “just hard enough” rule to stay motivated. 

And if you think about it, this also connects directly with The Equation of Life – to create true happiness and fulfillment in life, you can’t sit back and rest on your laurels – you need to keep challenging yourself to level up. Because with no challenge there is no excitement and you’ll fall back into old failure patterns. If you’re not growing, you’re dying. 

Motivation is essential for building habits, but the problem is…

Anyone can work hard when they feel motivated, but…

…the real key to success is the ability to keep on working when motivation is lacking. 

There are so many examples of famous athletes, journalists, actors, scientists, entrepreneurs who were only able to achieve the top of their game by doing what they had to do… even when they didn’t want to do it. 

So what’s their secret? How is it that they were able to stick to the schedule while the rest of us let life get in the way?

The answer is actually pretty simple, most, if not all, of these successful people do one thing to ensure that motivation doesn’t slip. 

They visualize their progress by tracking their wins. It works because the human brain needs a way to see that progress is being made. And at the end of the day, small changes lead to big results. So, keep going!

A New Way to level up your life by gamifying your habits

At Moore Momentum, I’ve found a way to combine all of these elements – “just hard enough”, creating a flow state, exciting variable rewards, and progress tracking – to help you build success habits in your Five Cores.

Alright, let's dive into the habit formation process and how we can use some research-backed strategies to make it easier to form habits that actually last.

Research suggests that forming a new habit takes time and repetition. It's not a one-size-fits-all timeline, but a few weeks of consistent effort can work wonders. The key is to develop strategies that work for you, making the process more effective and enjoyable. Techniques like habit stacking can actually help you to level up in life.

We all know that breaking bad habits can be challenging, but forming healthy habits is equally important for our mind wellness, emotional wellness, and physical health. Not all habits are created equal, so it's essential to focus on building positive habits that align with your life goals.

Now, let's talk about how to make forming habits "just hard enough" to stay motivated.

How long does it take for a habit to form? and how long does it take a break a bad habit?

The European Journal of Social Psychology found that the average time to form a new habit or new behavior was 66 days, but it varies depending on the complexity of the behavior and the individual. Pushing yourself just 4% beyond your current ability can create that flow state, boosting your learning and progress.

Without variety, habits become routine, and we get bored, leading us to lose interest and look for new experiences elsewhere. To combat this, seek out exciting variable rewards that keep your brain engaged and motivated to continue the habit-forming process.

Read About Growth Mindset Questions

Visualizing progress and tracking your wins are powerful techniques used by successful individuals to keep motivation alive, even when it's lacking. When you see that progress is being made, your brain gets a boost of satisfaction, making it more likely that you'll stick with the habit. This is actually the psychology of gamification.

Now, here's where the Moore Momentum app comes in. By using the science of gamification, this app helps reduce the friction to building success habits. It leverages technology to make habit formation exciting and enjoyable, creating momentum towards success and happiness.

My new app uses the same science and technology big tech has used to monetize our attention at the expense of our well-being – and uses it to reduce the friction to building success habits. Discover the power of gamification to push through the boredom of habit creation and build momentum toward success and happiness.

Final Thoughts - How Long Does It Take to Form a Habit!

Forming lasting habits is all about finding that balance—making it "just hard enough" to stay motivated while keeping it engaging and exciting. It's not about a fixed timeline, but about persistence and finding what works for you.

By embracing the flow state and seeking out challenges that align with your life goals, you can build positive habits in all Five Cores and create true happiness and fulfillment. And with the Moore Momentum app, gamifying your habits becomes easier, reducing friction, and paving the way for success.

Remember, forming new habits or new behaviors isn't just about physical health, but also about mental health. Therefore, it is important to become stronger mentally. Making health habitual through simple habits can lead to a more fulfilling and rewarding life. So, keep pushing yourself, tracking your progress, and embracing the power of gamification to level up your life and become the winning player in the game of life.


Will Moore is a gamification, habits and happiness expert.

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