Episode # 90: CBD for Athletes: Matt Lombardi's Beam CBD Success Story

✍️ EPISODE OVERVIEW

In this captivating podcast, former professional hockey player Matt Lombardi shares his journey from the rink to revolutionizing CBD for athletes. After a career-ending injury, Matt co-founded Beam, a company dedicated to creating high-quality CBD products tailored for active individuals and athletes.

Matt delves into the science behind CBD, explaining how it interacts with the body's endocannabinoid system to potentially enhance recovery, improve sleep, and promote overall wellness. He discusses the challenges of entering the CBD industry and how Beam differentiates itself by focusing on trust, quality, and education.

Throughout the conversation, Matt offers valuable insights on entrepreneurship, resilience, and the power of mindset – lessons applicable both in sports and business. He also touches on Beam's future plans and the evolving landscape of CBD in the wellness industry.

This episode provides a comprehensive look at the potential of CBD for athletes and the entrepreneurial spirit driving innovation in the wellness sector.

📖 CHAPTER SUMMARIES - Beam CBD

1. From Hockey Pro to CBD Entrepreneur (0:00 - 8:30): Matt Lombardi shares his transition from professional hockey to the CBD industry. After a career-ending injury, he co-founded Beam, focusing on CBD for athletes. This section highlights the challenges of pivoting careers and the importance of resilience mindset in both sports and business.

2. Understanding CBD for Athletes (8:31 - 17:00): Matt explains the science behind CBD and its potential benefits for athletes. He discusses how CBD interacts with the body's endocannabinoid system, potentially aiding in recovery, sleep, and stress management. This segment provides insights into why athletes might consider incorporating CBD into their wellness routines.

3. Building a Trusted CBD Brand for Athletes (17:01 - 25:30): Lombardi details Beam's approach to creating high-quality CBD products for athletes. He emphasizes the importance of trust in the CBD industry and how Beam ensures product quality. This section covers the challenges of educating consumers about CBD for athletes.

4. The Entrepreneurial Mindset in Sports and Business (25:31 - 33:00): Matt draws parallels between his experiences as a professional athlete and an entrepreneur. He discusses how the discipline and resilience required in sports translate to building a CBD business for athletes. This segment offers insights on overcoming obstacles and maintaining focus. Read More: How to Become a Successful Entrepreneur.

5. The Future of CBD for Athletes (33:01 - 39:00): Lombardi shares his vision for the future of CBD in sports and wellness. He discusses Beam's expansion plans and the evolving acceptance of CBD among athletes. This section provides perspective on the growing market for CBD products tailored to athletes' needs.

🔑 KEY TAKEAWAYS

1. CBD's Potential for Athletic Recovery: Matt Lombardi explains how CBD can potentially benefit athletes in their recovery process. By interacting with the body's endocannabinoid system, CBD may help reduce inflammation, manage pain, and promote better sleep. These effects could lead to faster recovery times and improved overall performance for athletes using CBD products.

2. Transitioning from Pro Sports to CBD Entrepreneurship: Lombardi's journey from professional hockey to co-founding Beam illustrates the transferable skills athletes possess. His experience highlights how the discipline, resilience, and goal-oriented mindset cultivated in sports can be applied to building a successful CBD business catering to athletes' needs.

3. Building Trust in the CBD for Athletes Market: The podcast emphasizes the importance of creating trustworthy CBD products for athletes. Lombardi discusses Beam's commitment to quality, transparency, and education, addressing the skepticism many athletes may have about CBD use and ensuring their products meet the high standards required by athletes.

4. CBD's Distinction from THC for Athletes: A key takeaway is the clear differentiation between CBD and THC. Lombardi explains that CBD, derived from hemp, doesn't produce psychoactive effects, making it a suitable option for athletes seeking wellness benefits without compromising performance or violating anti-doping regulations in most sports.

5. Personalizing CBD Products for Athletes' Needs: The discussion highlights Beam's approach to creating CBD products tailored specifically for athletes. By understanding the unique demands of athletic lifestyles, they've developed formulations that address specific needs such as pre-workout focus, post-workout recovery, and optimized sleep for athletes.

6. Overcoming Challenges in the CBD Industry: Lombardi shares insights on navigating the complex and evolving CBD industry. He discusses overcoming regulatory hurdles, educating consumers, and differentiating Beam in a crowded market. These challenges underscore the importance of persistence and adaptability when introducing CBD products to athletes.

7. The Science Behind CBD for Athletic Performance: The podcast delves into the scientific basis for CBD's potential benefits for athletes. Lombardi explains how CBD interacts with the endocannabinoid system to potentially reduce inflammation, manage stress, and improve sleep quality, all crucial factors in optimizing athletic performance and recovery.

8. Future Trends in CBD for Athletes: Lombardi offers his perspective on the future of CBD in sports and wellness. He predicts increased acceptance and use of CBD among athletes, potential innovations in product formulations, and the possibility of more sports organizations recognizing CBD as a legitimate supplement for athletes.

9. Entrepreneurial Lessons for Athletes in the CBD Space: The podcast provides valuable entrepreneurial insights for athletes considering entering the CBD industry. Lombardi emphasizes the importance of passion, continuous learning, and leveraging athletic experiences in business. He encourages athletes to view their sports background as an asset in the competitive CBD market.

🥇GOLDEN HABIT

Definition of Golden Habit:

A 'Golden Habit' is the optimal habit to relieve a pain point/replace a bad habit because it's personalized to your DNA, goals, and lifestyle in order to maximally reduce the friction to form it.

The Golden Habit should be:

- DESIRABLE: Should be enjoyable and rewarding. - PRACTICAL: Must easily integrate into one's existing routines. - IMPACTFUL: Expected to significantly enhance well-being.

This Episode's Golden Habit:

While the term "Golden Habit" isn't explicitly mentioned, Matt Lombardi discusses a habit that aligns with this concept. He talks about the practice of asking better questions to guide his thinking and decision-making (timestamp: 32:54 - 34:28). This habit became a game-changer for Lombardi, helping him redirect his mind from negative thought patterns to more constructive ones.

Related Core Area:

This habit primarily aligns with the Mindset Core. It addresses the pain point of negative self talk and unproductive thinking patterns that can hinder personal and professional growth. By consciously asking better questions, Lombardi was able to shift his mindset and approach challenges more effectively, both in his personal life and in building his CBD business for athletes.

🚀 READY PLAYER ONE?

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🫅 BIO - Matt Lombardi

Matt Lombardi is a former professional hockey player turned entrepreneur who has made significant strides in the CBD industry, particularly in developing products for athletes. After playing hockey at Boston College, where he was part of national championship-winning teams, Lombardi pursued a career in professional hockey. However, a severe concussion forced him to reevaluate his path, leading him to explore entrepreneurial opportunities.

Leveraging his athletic background and passion for wellness, Lombardi co-founded Beam, a company specializing in CBD products tailored for athletes and active individuals. As a pioneer in the CBD for athletes space, he has been instrumental in educating consumers about the potential benefits of CBD for recovery, sleep, and overall wellness.

Lombardi's journey from professional sports to entrepreneurship exemplifies resilience and adaptability. His experience as an athlete informs his business approach, focusing on quality, trust, and understanding the unique needs of athletes in the wellness space. Through Beam, Lombardi continues to innovate in the rapidly evolving CBD industry.