38. Building A Better Vision for Yourself with Mitzi Perdue

Aug 29, 2020

Building A Better Vision for Yourself with Mitzi Perdue



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38. In this episode of the 5 Core Life, host Will Moore sits down with Mitzi Perdue, a successful businesswoman. Mitzi shares what she learned about leadership from her father, the founder of Sheraton hotels. His goal as a leader was to "give people a better vision for themselves". She talked about how when her father was buying out hotels during the Great Depression, he would focus his investment first on making all of the employee spaces extremely nice as a way of communicating to his people how valued they were. He'd always make them feel like they were a part of this team together, and that the whole couldn't work without them. 

Mitzi shares how her father, at age 26, was getting married and his own mom told his wife not to marry him because he would end up poor since he couldn't stick to anything. Later, he was then told by a guidance counselor that he should be a research scientist because he had the worst human communication skills the counselor had ever seen. Mitzi's father took this as a challenge and ended up studying as much as he could about human behavior, and the rest is history. 

In addition, Mitzi shares her own experiences with overcoming obstacles along with the view on mindset that both her father and her husband, the founder of Perdue Chicken, share. Mitzi explains how she got into writing and television with no experience doing either. Mitzi and Will also discuss the challenges of raising kids and how to make the world a better place.

Are you ready to fire on all cylinders? If so, let's go!


Mitzi Perdue is the daughter of one family business titan (her father founded the Sheraton Hotel Chain) and the widow of another, (her late husband was the family business poultry magnate, Frank Perdue), but she is also a businesswoman in her own right. She started the family wine grape business, now one of the larger suppliers of wine grapes in California. Mitzi likes nothing better than to share insider tips for successful family businesses. Her family of origin (the one that started the Sheraton Hotels) began with the family business, Henderson Estate Company, in 1840, and her Perdue family started in 1920 in the poultry business. These two families have a combined tradition of 276 years of staying together as a family. Mitzi is happy to share actionable advice on how they created and maintained their family businesses.

Mitzi speaks on how to make your family business last across the generations, and she also talks about success tips from mega-successful people.


Will Moore is a gamification, habits and happiness expert.

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