110. Failing Forward by Developing a Growth Owner Mindset | Peter Taunton Founder of Snap Fitness & Lift Brands

May 21, 2021

Failing Forward by Developing a Growth Owner Mindset | Peter Taunton Founder of Snap Fitness & Lift Brands



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110. In Failing Forward by Developing a Growth Owner Mindset, host Will Moore sits down with Peter Taunton, Founder of Snap Fitness & Lift Brands. Peter shares @peter_taunton how he created a $200 million business, his recent exit, and what he’s doing now to help keep his own and the world’s momentum going. We also talk about the currency, way more important than money, and the CRUCIAL role discipline and accountability play in or lives!

Are you ready to fire on all cylinders? If so, let's go!

About Peter Taunton:

Peter grew up from humble beginnings in a small midwestern town in Willmar, Minnesota. In 1985 Peter bootstrapped his fitness career by turning around a failing health club on a $16,000/year salary. He is the visionary and founder of Snap Fitness & Lift Brands which today has over 6,000 locations or licenses in 28 countries.

Taunton’s business accomplishments have been well-recognized by the business community. In 2010, he was named Ernst and Young “Entrepreneur of the Year.” His companies have been featured in many business and industry publications such as Forbes, Entrepreneur 500, Inc 5000, Top Global and Franchise 500.

Peter is ever-committed to coaching and inspiring people in both their business and personal lives as they navigate through life striving to light the fire with-in and make their impossible dreams… possible!

Learn more at Petertaunton.com


My #1 mission in life is to help you become the best version of YOURself so you can, in turn, pay it forward to make the world the best version of ITself.

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Will Moore is a gamification, habits and happiness expert.

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