WILL Moore

Do You Share this One Habit with ALL GREAT Success Stories?
growth mindset

Do you Share this One Habit with
ALL Great Success Stories? 

How Would You Define the Ultimate Adrenaline Rush?


For an NBA star, it’s making a 3-point shot in the NBA Finals; For a baseball player, it’s a grand slam at the World Series; For a lawyer, it’s winning a big high publicity case; And for a doctor, it’s figuring out a way to cure their patient  against all odds. 

There’s an undercover theme hidden in all of the above examples. You might not think of it this way, but each of these superstars set a goal and subsequently crushed it.  We think of that basketball player as just being really great at shooting hoops or the lawyer as being amazingly persuasive. But so much more goes into it than raw talent or luck. 

The Real Secret Behind Jaw-Dropping Success

A basketball player spends his life working out, running, and practicing. He trains, trains, and then trains some more. That baseball player that just hit a grand slam? He lives, breathes and dreams the game. A doctor goes to college, then med school, followed by a grueling internship before becoming a resident. 

The end result we see as an outsider is their victory. That feel-good moment when they achieve greatness. The moment their team huddles at the World Series in explosive excitement or rushes the court after the NBA Finals. We see the tears of joy, the hugs, and the glory. 

We sit back and we think “Man! That guy has all the luck! What I wouldn’t give to be in his shoes!” But the real underlying story is that it’s not luck. These heroes all have growth owner mindsets and use goals to leverage their success. 

How Do you Set Goals and Achieve Them Like a Pro Who’s Destined to Succeed?

Making sure goals are attainable is important for your mindset and your persistence at reaching your goal.

One method is called setting SMART goals. SMART stands for:






In order to set and achieve goals using the SMART format, ask yourself are they: 

Specific  – This is the who, what, when, where and why of the goal. It’s the nitty gritty. Getting specific sets the foundation for ensuring the goals you set are attainable and measurable. Let’s say you’ve set a physical health goal of getting in shape.  What exactly does that mean to you? Is it when you’re thin? When you’re sporting a 6-pack? When are you in shape? This is one of those goals that, if not specific, could go on for an eternity while you lose just one more pound or firm up one more muscle. 

Measurable – Getting specific with your goal ensures that it’s measurable. Being measurable means having specific metrics in place to track your success. You’ll want milestones that help you see that you’re heading in the right direction. Getting in shape isn’t measurable. Losing 25 lbs or having a 7% body fat index is – but here’s the caveat – you have to have a way to measure it. 

Attainable – Want to drop 50 lbs in 6 weeks?  Think again. That’s the kind of goal that sends you right to the pantry to wallow in a bag of Cheetos. It’s not attainable so you’ve set yourself up for a not-so-fun failure loop

Relevant – Is there a reason you want to lose weight?  Do you even have any weight to lose? What purpose does it serve in your life? If you don’t have a relevant reason for setting the goal, will you be motivated to attain it? Or feel good about it when you do? It’s also important to make sure goals align with your core values.

Time-based – Goals with an infinite timeline are much less likely to be accomplished. A goal without a deadline is breeding ground for excuses. Having a timeline helps you prioritize the goal, as well as reassess how attainable it is. Timelines can be a great motivator too. Losing 10 lbs by vacation is much more motivating than just losing 10 lbs. 

Don’t forget to Gamify Your Goals for Motivation

Once you start setting and achieving your goals in a SMART way, you’ll be on your way to a growth mindset. You can make it even better by gamifying your goals and giving yourself rewards when you reach your milestones.  When you do this, the reward center in your brain gives you the dopamine hits that motivate you to keep going! 

For example, I have my long, mid and short term goals I’m constantly working off of. I review my long and mid every Monday, and then customize my prioritized to-do list based on these. I set goals for each week, and when I meet them, I’ll give myself a reward such as taking Friday off to hang with kids or play golf, treat myself to a massage, or order from my favorite Sushi restaurant (too expensive for regular thing, but that spider roll tastes so much better when I know I’ve earned it).  

These short term goals give me just enough dopamine hits to want to keep chasing that carrot that seems so far off. 

Now get out there and crush it like the super duper star you are 😉

Is Your Perception Sabotaging Your Chances To Become A Sexy Millionaire?
Is Your Perception Sabotaging Your Chances To Become A Sexy Millionaire?
You’ve Got All the Power. Just Do What The Bee Gees Did, Then Didn’t, Then Did again.

Aww Sooky Sooky. Just finished watching the Bee Gees HBO documentary and let me tell you, I’m diggin what they were throwin down. It was out of sight, totally groovy man.


My 70s slang aside, I am so glad I finally watched it and I highly recommend it not only for the sheer thrill of being transported back to the disco era in glorious fashion, but maybe you’ll learn a thing or two about yourself as you watch with the help of this article.

Here’s the skinny. If I’m dating myself by assuming you know who the Bee Gees are, here’s all you need to know about the brothers:

Got it! Oh, and they sang a flurry of chart topping hits you DEFINITELY know and can sing along to: Stayin’ Alive, Night Fever, You Should Be Dancing, and many more. Got it jive turkey? Oh ya, I forgot aboutJive Talkin’

The Momentum Ride of a Lifetime

Their journey was a true nerve testing roller-coaster – not to be confused with the hit song “Love Rollercoaster” from that same era. The Gibb boys followed in the footsteps of their idols, the Beatles, coming out of England to take the world by storm in their teens, but then they became nearly irrelevant, only to shoot to mega stardom years later in 1977 with the soundtrack from the movie “Saturday Night Fever” – solidifying their status as the kings of disco. Something that would later come to bite them in their silky gold pants suits (but I’ll leave out the spoilers).


Those Gibb brothers experienced as big a momentum ride as a human can take. Soaring up, up up into the big, bold, beautiful sky, then falling down, down, down back to earth. Then up, up up … well, you get the idea. And throughout the documentary it became crystal clear what failure habits led to their initial demise (hint one of them rhymes with plugs), and what success habits allowed them to stage their epic comeback.

Perception Is As Perception Does
The very first scene in the documentary starts with a wide shot of a stunning Miami mega-compound slowly panning towards the silhouette of a sullen figure. Enter the voiceover “I am beginning to recognize the fact that nothing is true, It’s all down to perception.” Barry Gibb, the oldest and arguably most popular Bee Gee who was able to hit those legendary high notes (masterfully imitated by Jimmy Fallon in this Saturday Night Live Sketch), is revealed. I know I’m in for a good one.
“I am beginning to recognize the fact that nothing is true, It’s all down to perception.”

Let that sink in for a groovy sec. This one, my friends, is the difference between living a happy, prosperous, soul-filled life or … a pretty crappy one.


Without giving away too many spoilers, as we move through the history of these seemingly lucky, then cursed, then lucky again brothers’ lives, it becomes crystal clear what Barry meant. All that fame, money, and power and this poor guy hardly enjoyed any of it.

The Tale Of Two Mindsets

Why did he suffer instead of bask in the glow of what should have been one of the best lives anyone has ever lived (I mean look at that hair)? He was consumed with a fixed-victim mindset that had him convinced that he was cursed, the world was out to get him, and there was nothing he could do about it. His entire reality was being seen through this lens which crushingly skewed every single moment he had during that time.


It’s only now that he realizes what life might have looked like through a growth-owner’s eyes. That higher self we all have the opportunity to tap into and tell ourselves:

“Listen up and listen good. I know I’ve got everything within me to kick ass and take names, I’m going to fail forward learning and growing every step of the way, and obstacles are temporary roadblocks waiting for solutions. Fear, meh, I’ll give it the finger because I know it’s merely an opportunity to help me become the bigger, better, faster, stronger, version of myself.”

Do You Have A Fixed-Victim Or A Growth-Owner Mindset?

What lens are you looking through life with and how has that lens affected where you currently stand today? Where you live, what you do for a living, what direction and with how much velocity you’re headed there with?


Which mindset do you think will create positive momentum moving forward? Which will momentify your life so that rather than constantly searching for happiness, happiness gravitates toward you like a moth to a flame – or a Bee Gee to a sequins pant suit.

Learn from Barry, the last remaining Bee Gee (shoot, I did it again, I’m terrible with spoilers) who wishes he could do it all over again. Someone who, on the surface would have been the envy of anyone, but who’s mindset framed that period of his life in mostly misery and pain.

How To Get Your Perception To Make 2021 Your B!#@h

Sadly, the tale of Barry Gibb and the rest of the Bee Gees is not uncommon for celebrities. In fact, they are much more likely to suffer the type of existence that makes for a great HBO documentary, or my fav from back in the day, “VH1’s Behind The Music.” So what shot do little ol’ you have?


Ironically, a better one.


You don’t have the enormous distractions and temptations that come with having an angel’s voice, golden locks, and a furry chest. So let’s get to work.


There are several life-hacks I have to trick your dog-brain into working FOR instead of against you, and they all revolve around your habits. Your habits don’t care if they’re good or bad, working for or against you – in the end they’re going to compound and form who you are either way.


The more action you take based on what a growth-owner would do, the more you’ll slowly start to feel and experience the life you’re fully capable of having.


A top one of these actions is to write down a list of your top 3 fears. I’m serious, you can’t just think of them. Writing has a magical effect on making things real so that we have to pay attention to them.


Next, make a commitment to yourself in the next week to tackle one of these fears head on NO MATTER WHAT. Start small, but keep your promise to yourself and you’ll be on your way to stepping out of your “failure loop” and into your “success loop.” Growth-owner launch initiated!


Since we’re still at the start of the year, you’ve got plenty of time to make 2021 your B!#@h. Like another one of my favs from back in the day, this one from the 80’s hit “The Goonies” that I just watched with my son this weekend, it’s YOUR TIME. “Our Time” Goonies Clip!

If you need help, DM me. I love rapping one on one with people who are serious about owning their happiness.


Peace, love and granola.

This Is The ONE Time I Don’t Believe in Keeping Score
This Is The ONE Time I Don’t Believe in Keeping Score
I’ve never been a guy who doesn’t believe in keeping score. Keeping score in certain aspects allows you to activate those competitive juices that enable you to do incredible things. Sometimes you win, sometimes you “lose,” but if you’re using that competitiveness to keep you moving, to continually learn and grow to become bigger, better, faster, stronger, you’ll ALWAYS win.

So where DON’T I believe in keeping score? In my relationship with my wife. Keeping score is a cancer to your relationship, yet is something almost all of us do. It’s so easy to get wrapped up in who’s doing more for the kids, who’s doing more housework, who’s bringing in more bacon, who planned the last date, who spends more money on themselves, and on and on and on.

People get flat out consumed with trying to even the score. Whether it’s justifying spending money because your partner did, or letting the dishes pile up because you did them last time, in the moment it feels only fair that you get your turn.

But, you’re killing your relationship. You dropped the ball, Probie. You split the team up. You’ve changed your mindset from “us” to “me.” And it’s worse than that, really. Once you start keeping score, in your mind it’s now your partner vs. you. You’ve forgotten that you chose this person to be on your team for a reason, and that hopefully includes having your best interests at heart.

To combat these natural tendencies that only lead to failed expectations and resentment, my wife and I have AGREEMENTS with one another. These agreements help clarify some of the ambiguity of who should be doing what and steer the relationship into a team vs competitive format.
This Is The ONE Time I Don’t Believe in Keeping Score
1.Arguing agreements: Arguments are going to happen, and when they do, let’s agree to deep breath when starting to feel heated, choose words carefully vs letting emotions take over and try to hurt other.

Give the other person space if too heated to have a rational conversation. That person will do best to remove themselves politely and ask to continue when they’ve cooled down.

No rehashing previous arguments or things that have happened to use against the other.

Not curse or hit below the belt

Not argue in front of kids

(When cooled down) Listen to the entire viewpoint of other person without interruption. Repeat back where they’re coming from and ask if correct.

2.No complaining just to complain. But are welcome to vent about a frustration in their life to use the other as a sounding board, AS LONG as you offer your own possible solution first. (Note this encourages us (and are kids who hear us) to both be owners in control vs victims who have no say in what happens to them.

3.Bridges instead of walls. Approach the other with something important need to say, but know they may not like to hear it at first, in a gentle tone. Remove the word “you” from vocabulary when feeling wronged/hurt/etc and instead replace with “I’m feeling … when this happens…and wanted to see how we can work together to solve this.” The other agrees not to immediately put walls up but to listen without interrupting because they know it’s only being told in the interest of benefiting EVERYONE.
At the end of the week, we give the other a grade on how they did. This isn’t about competing, but instead helping hold one another accountable so that the things we’ve BOTH agreed on as vital to the success of our marriage are constantly at the forefront.

Tip For Week

Get with your significant other this week and each write the top 3 things that you think could use work to improve the relationship. Then get together, compare lists, and come up with agreements based on these moving forward. At the end of each week, put a reminder in your phone to give eachother your weekly grade, and have a discussion on how things went and how can improve moving forward.

Rather than focusing on only your happiness which may not be getting the results you’re after, focus on how you BOTH can be as happy as possible in the relationships, and you’ll start seeing some incredible results. You can add to your list as time goes by. Key is to keep it going until those new success habits start to replace the old failure habits.
Little Joys Can Add Up to A Big Mindset Change
Little Joys Can Add Up to A Big Mindset Change
Goonies never say die! The Goonies is one of my all-time favorite movies! It’s got pirates and secret treasures and adventure. It was everything 10-year old Will could ask for, circa 1985. As an adult, though, I love this movie even more because of the lessons it provides.

If you haven’t seen it (get out of my life right now), the movie starts with a family about to lose their house – until the kids and their friends take matters into their own hands. They follow a treasure map to One-Eyed Willy lost treasure ship, navigating through “booty traps” and narrowly escaping the clutches of the Fratelli family. All the while Chunk is making a new best friend in Sloth who teaches the viewer the importance of not judging a book by its cover.

What makes this movie such a classic is that as kids we believe in the impossible. We believe in the treasure map, the pirates, the gold. We whole-heartedly believe that if we set goals and put our minds to it, we can do ANYTHING, even after the adults have given up. As kids, life hasn’t beaten us down, and we’re not victims yet. Our little minds and hearts are primed to learn and grow and explore and take on the world.

Ohhhh do I see it in my toddler son, Wyatt. He’s anything but a victim to this world. He’s a natural growth owner in that his life is 100% geared toward experiencing as much joy and excitement as he can squeeze out of each day. He sets toddler-sized goals without even thinking about it and squeals with excitement when he accomplishes them (jumping over puddles, building tall lego towers or running as fast as he can). He doesn’t sit and ponder “what if I can’t.” He just leaps.

So what happens? How do we go from being Goonies, aka growth owners, one day – exploring, adventuring and believing in ourselves – to victims of self-doubt and sabotage the next?

Every day, we are influenced by so many people. Parents, teachers, peers, bosses, siblings – the list goes on and on. Most mean well but they’ve lost their Goonie spirit. They’ve stopped seeing the world as theirs to conquer and have started seeing it as something to guard and protect themselves from. They begin to project that self-doubt and fear onto kids, and the vicious cylcle continues with the next generation.
Remember the toddler goals and accomplishments I said Wyatt squeals with excitement about? What if what he heard in response was:
“Don’t you dare try to jump over that puddle. You’ll never make it.”
“That’s high enough with those legos.
When they crash, they are going to make a mess!”
“No running! You could trip and fall.”
It’s not far-fetched is it? These are things that have been said to us hundreds of times in our lives and we may have even said to our own kids. If I say those things, next time Wyatt will think twice, won’t he? And if he does fall, instead of getting up and trying again because he’s got his eye on the prize, he’ll blame himself.
What if I encouraged him instead? Or if I had to intervene, said:
“Today is not a day for puddles. Let’s walk around them.”
“You’ve got 30 seconds to build your legos as high as you can and then it’s time to clean up so you can build even higher ones next time!”
“Skipping only today! We’ll run later.”
These differences are subtle, right? But Wyatt no longer hears “You can’t. You’re not good enough. You’re clumsy.”

For you and I though, we’ve already heard these things so many times we believe them. So what can we do? Well, the first thing is to realize that it’s up to us to determine how this movie ends. It all starts with shifting away from what I call our lower-self, driven by that fixed-victim mindset, and letting our higher-self, driven by our inner Goonie aka growth-owner, take control.

For this week’s action tip, think of three things that you LOVED doing as a kid. Bonus points if they give you even the smallest sense of accomplishment. Building success habits in your mindset can start as small as building a house of cards. Over time, you’ll remember that these little goals and actions bring you so much joy. And that will help lead you to the higher-self you were meant to be. You can even reward yourself with a “Baby Ruth.”

Moore Momentum: How It All Began

Moore Momentum: How It All Began

In college I was your typical victim sure that life was out to get me and there was nothing I could do about it. I was building some serious negative momentum when a serendipitous moment changed the trajectory of my life forever, igniting within me an insatiable desire to find out what it truly means to be happy.

I was extremely fortunate to experience my “rock-bottom” early on enough in life where I could still bounce off it. Many years later, the book is the culmination of everything I wish I’d known all those years ago, and the app is the system I wish I’d been given to make sure all of those things become manifested in your life. Ultimately, I’ve learned that while life is complex, principles are not. Everyone has just five main core areas of their life they need to nurture and take ACTION in on a regular basis to become the best version of themselves.

Read more at: https://www.mooremomentum.com/

How You CAN Be the Person Who’s Awesome
How You CAN Be the Person Who’s Awesome

Hans Selye was an endocrinologist and a pioneer in understanding stress and how it affects our health in the early to mid 1900’s. He actually coined the word “stress.” Back then, stress was fairly anecdotal, and doctors didn’t have a term for it, let alone a grasp of the vast array of effects that negative stress can cause to our health. Among many discoveries, he concluded that, “Adopting the right attitude can convert a negative stress to a positive stress.”

Simple but so powerful. Our mindset has the ability to convert negative momentum and change it to positive momentum. It reminds me of the time a good friend told me that every day, no matter how he feels, when asked how he is, his response is “I am AWESOME” with actual enthusiasm. His testimonial to this habit was that he might not have started the day feeling awesome, but by the time he said it a few times, he really felt AWESOME, melting away the negative stress that first clouded his day. He used his mindset to create his own positive momentum. True story, I’ve adopted this trick into my own daily habits, and it really does work. Thanks Andrew Brown!

So how is a simple change of habit like this effective? Your day didn’t actually change. You can’t just wish away whatever funk you woke up with in the first place. So is this just hopeful thinking?

Absolutely not. The truth is your mindset should never depend on life being perfect. There will always be moments of adversity and failure. The truly successful 5%ers don’t avoid these storms any better than the rest of us. Instead, they WELCOME them as mandatory parts of growing into a bigger, better, faster, stronger version of themselves. They accept the rain and look for ways to use it to nourish their garden. They wake up every day and say “I am AWESOME and whatever today brings, I’ve got this.”

Over the past few weeks, our storm has been the coronavirus and boy is it a hurricane. But by focusing your mindset on one of resilience, positivity and opportunity, you give yourself the chance to adapt and even improve no matter what’s happening around you. You’ve got the choice to see the world as scary and threatening and yourself as fragile, or alternatively, you can wake up every morning and know that you will be awesome, and you’ll build positive momentum right now working in sync with what the world has to offer, not despite it.

Our parents called this grit. According to Merriam Webster Dictionary grit is “firmness of mind or spirit; unyielding courage in the face of hardship or danger.” Having grit means life doesn’t have to be easy because your mindset is resolved to keep moving forward no matter what.

Having grit means resourcefulness instead of panic. It means looking at a situation from all angles and seeing how you can propel yourself to keep moving forward within a new set of guidelines. It’s examining your five cores and adjusting your success habits in each core so that you can excel right now. Grit isn’t waiting for the rainbow; grit is making your own rainbow before the storm has even passed.



In case you’re wondering, today I really am feeling fantastic. There’s no better day to build positive momentum.



This Week’s Action Tips:


Wake up each day with a resolve to be awesome. Create a catch phrase like “I’m awesome” “Doing fantastic” or if you feel so compelled, you can even use the old stand by “If I were any better I’d be twins!” If you’re not really feeling it, keep saying it anyways until you do – there’s wisdom to the old adage fake it till you make it.


And instead of fighting the current state of affairs, look for ways throughout your day to make the best of every situation, no matter how crappy it might first appear. Make it a game to turn lemons into lemonade.